Why the middle is worth your attention

The benefit arrives late

Most programs deliver their value through repetition. Someone who leaves in week three never reaches the part that works.

You've done your part

Recruiting, enrolling, and onboarding are the expensive steps. When people drift away, that spend goes with them.

Nobody says they are leaving

People rarely quit out loud. They drift and don't share that they want to leave. You only find out from a report months later.