A behavioral-design agency for improving wellbeing, health, and learning programs.
We help people stay excited about coming back.
Habit Build works with organizations to sustain participation and reduce dropout. We find where people leave a program, what about the experience is making it harder to continue, and what would make coming back more likely.
People can want the goal and still stop showing up.
Wanting the outcome is different from wanting the next session. It doesn't carry a person through an experience that feels punishing or like coming back after two weeks away.
If every repetition requires a motivational rescue mission, we should also look at the experience itself.
Why the middle is worth your attention
The benefit arrives late
Most programs deliver their value through repetition. Someone who leaves in week three never reaches the part that works.
You've done your part
Recruiting, enrolling, and onboarding are the expensive steps. When people drift away, that spend goes with them.
Nobody says they are leaving
People rarely quit out loud. They drift and don't share that they want to leave. You only find out from a report months later.
This is for you if...
• You are responsible for a program's participation numbers.
• You want to find the specific point at which people drop out.
• You suspect the experience of your program or intervention can be improved, and you could use some help.
The Habit Build Scorecard asks five questions about what your program does when someone falls off. About two minutes, and no sign-up to see your result.
Habit Build is a bespoke boutique. You will not be handed off to an account team. Our magic comes from decades of work in health, workplace well-being, and behavior change.